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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa Jurnal Bina Bangsa Ekonomika Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Hafidz Hanafiah
Universitas Bina Bangsa
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : JURISMA: Jurnal Riset Bisnis

 1 
RKETING FOOD MARKETING STRATEGY TALAS BENENG KHAS PANDEGLANG DISTRICT Suhandi Suhandi; Hafidz Hanafiah; Pramudi Harsono
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2875

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran makanan tradisional keripik talas beneng khas Kabupaten Pandeglang.Karena selama ini para pelaku usaha keripik talas beneng yang ada di kabupaten Pandeglang masih kesulitan dalam proses pemasaran produknya.Metode yang di gunakan adalah analisis SWOT dengan kekuatan,kelemahan,peluang dan ancaman dari produk keripik talas beneng itu sendiri.Hasil dari penelitian ini menunjukan bahwa proses pemasaran produk keripik talas beneng belum maksimal di Kabupaten Pandeglang.Dengan demikian perlu adanya penerapan bauran pemasaran yaitu : Produk,Harga,Promosi dan Tempat,diharapakan dengan penerpan bauran pemasaran tersebut bisa meningkatkan penjulalan produk keripik talas beneng yang merupakan makanan khas Kabupaten Pandeglang.
Co-Authors Abdul Wahab Abu Bakar Ahmad Mulyani Aminuddin Hamdat Andi Haslindah Ardi Hidayat Budi Susanto Dede Gunadi Dine Novianti Hadi Kurniawanto Ihwan Satria Lesmana Ina Khodijah Juhandi Juhandi Khaeruman Khaeruman, Khaeruman Klemens Mere Kristina Jalando-on Alubog Mistia Mistia Mochamad Fahru Komarudin Mora Muhammad Asir Muhammad Ridwan Muhammad Yusuf Namira Melliyani K. Pramudi Harsono Raden Irna Afriani Rendra Prasetya Renny Lubis Sari Zulfiana Hasan Sela Vinalia Sonya Gabriel Suflani Suhandi Suhandi Taime, Habel Tirta Mulyadi Vera Herlina Mustari Yogi Nurfauzi Yuliah Yuliah Zakia Khaulania